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social media

Sending the Right Social Media Signals

Are social media signals a real factor when it comes to SEO ranking signals? This is not an easy question to answer, even as an SEO professional. Why? Well, for starters, Google doesn’t even really know or, maybe more accurately, they can’t seem to pick a stance. Let’s start from the beginning. In 2010, Google’s […]


Perfecting Paid Search to Make Every Click Count

For many SEO experts, paid search is both a blessing and curse. If optimized correctly from the get-go, pay-per-click campaigns can do wonders for your clients, particularly e-commerce clients. With the vast developments in Google AdWords, Google Shopping, Bing Ads, and even Facebook Advertising, paid search is more valuable than ever before. Product listings have […]