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Penguin 2.0 penguin breathing fire

Penguin 2.0 is Coming. Are You Ready?

Speculation over the last several weeks has skyrocketed regarding Google and the impending update that has yet to grace the online world. Webmasters across the globe are sitting at the edge of their seats waiting for the next generation of Penguin, or what Google is internally referring to as “Penguin 2.0”. So, what can we [...]

Social Media Tools for Small Businesses

Small and local business owners are typically amongst the first group of people to ignore social media. As a marketing platform, small businesses tend to adjust their marketing budgets to make room for local advertisements, maintaining a website, and ensuring that all local listing are completed accurately. Unfortunately, this tunnel-vision negates any marketing plan, as [...]

Local Business, Corporate Presence

It’s no secret that today’s successful local businesses have a functioning, dynamic, operative website. We use the above adjectives to emphasize and accentuate the importance of thriving websites in 2013. The average shopper uses search engines to find the products and services that they love. In fact, e-commerce sales are up 17.3 percent from last [...]

Bidsketch and the Value of a Good Proposal in the SEO World

A significant amount of SEO literature today surrounds the concepts, best practices, and new tactics involved in getting clients to rank, improving upon link building strategy, etc., etc. However, much less attention is given to client acquisition and the specifics methods that SEO organizations use to pull in clients, manage expectations, and truly sell yourself [...]