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Perfecting Paid Search to Make Every Click Count

For many SEO experts, paid search is both a blessing and curse. If optimized correctly from the get-go, pay-per-click campaigns can do wonders for your clients, particularly e-commerce clients. With the vast developments in Google AdWords, Google Shopping, Bing Ads, and even Facebook Advertising, paid search is more valuable than ever before. Product listings have […]

Mobile SEO

Giving Mobile Search Its Due Respect

Google’s recent announcement that “mobile search volume may exceed desktop search volume by end of year 2014” had a lot of us SEOs stopping in our tracks. We’ve all known about mobile’s potential in the SEO realm for quite some time, but imagining a world where search volume on mobile devices surpasses desktop/laptop search volume […]