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links

Link Building Is Necessary, Not Evil

Poor link building has developed a pretty bad reputation over the last decade of search engine marketing. Clients who have a little knowledge about the subject think that link building means spammy practices and black hat applications. But this surface-level interpretation has made things difficult for agencies and SEO professionals to do their job. The bottom […]

small business austin

Putting a Global Touch on a Local Brand

Small businesses are America’s backbone and the support for its title, “the land of opportunity”. In a country falsely labeled as big-corporation-dominant, small enterprises actually account for over half of all U.S. workers. The American economy depends on these small business to perform well in order to support the growth new jobs today and a […]

Lunch Cafeteria

Packing Your 2015 Content Marketing Lunch Box

It’s already December and if you haven’t started your 2015 marketing planning, the time to do so is now. The internet today is overflowing with “content” and companies are being sold on content marketing strategies that are going to rule the world. Digital marketers are correct in encouraging organizations to place content before product when […]

Taco-Bell-site

Lessons from Taco Bell’s #onlyintheapp

Considering the massive swing in consumer expectations over the last decade, a shift from traditional marketing to disruptive marketing makes perfect sense. With every passing day buyers become more and more savvy. This means that the targeting approach for these consumers cannot remain stagnant. For some marketers, a shrewd customer can be extremely dangerous. For […]

No_Spam

Google Life Post Penguin 3.0 Update

Google, Google, Google, what are we going to do with you? It’s been a week since you updated the Penguin algorithm, surprising us all with an unexpected version Penguin 3.0. Unlike the majority of previous updates, Penguin 3.0 was confirmed with a 24-hour window and very little details. While most SEO pros knew that 3.0 […]

Google_web_search

What To Do with Google’s Exact-Match Removal

AdWords savvy individuals are likely scratching their heads in confusion following Google’s recent decision to take away exact-match keyword targeting. Keyword research has never been easy. But soon it will be far more difficult than it has ever been before. As SEO professionals, the ability to control your search landscape is safe and infallible. Taking […]

social media

Sending the Right Social Media Signals

Are social media signals a real factor when it comes to SEO ranking signals? This is not an easy question to answer, even as an SEO professional. Why? Well, for starters, Google doesn’t even really know or, maybe more accurately, they can’t seem to pick a stance. Let’s start from the beginning. In 2010, Google’s […]

Airplane-autopilot

Perfecting Paid Search to Make Every Click Count

For many SEO experts, paid search is both a blessing and curse. If optimized correctly from the get-go, pay-per-click campaigns can do wonders for your clients, particularly e-commerce clients. With the vast developments in Google AdWords, Google Shopping, Bing Ads, and even Facebook Advertising, paid search is more valuable than ever before. Product listings have […]