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Putting a Global Touch on a Local Brand

Small businesses are America’s backbone and the support for its title, “the land of opportunity”. In a country falsely labeled as big-corporation-dominant, small enterprises actually account for over half of all U.S. workers. The American economy depends on these small business to perform well in order to support the growth new jobs today and a […]

Social Media Tools for Small Businesses

Small and local business owners are typically amongst the first group of people to ignore social media. As a marketing platform, small businesses tend to adjust their marketing budgets to make room for local advertisements, maintaining a website, and ensuring that all local listing are completed accurately. Unfortunately, this tunnel-vision negates any marketing plan, as […]

Local Business, Corporate Presence

It’s no secret that today’s successful local businesses have a functioning, dynamic, operative website. We use the above adjectives to emphasize and accentuate the importance of thriving websites in 2013. The average shopper uses search engines to find the products and services that they love. In fact, e-commerce sales are up 17.3 percent from last […]

SEOmoz, GetListed, and the Future of Search Tools

SEOmoz recently acquired GetListed, and while this merger comes with little shock value, it certainly comes with significant local search value. For years, both companies have individually played a relevant role in search engine optimization. While SEOmoz focused on a larger scale model for small businesses focused on overall rankings and on-site optimization, GetListed remained […]

What Does Local SEO Even Mean?

Local businesses with physical locations have undoubtedly heard the term “local SEO” from a colleague, employee, or some kind of marketing specialist. With all of the technological and marketing jargon being tossed around today, it can be difficult to sort through the mess to determine the difference between necessary online marketing components versus fancy lingo […]