The e-commerce industry’s continual pursuit for a chunk of traditional retail holiday sales has reached new heights following a very successful 2012 Black Friday and Cyber Monday. While e-commerce still makes up only 7 percent of current total retail sales, this year’s record-breaking sales metrics indicate the growing need for businesses to maintain and manage both an online and offline presence. According to statistics from IBM’s Smarter Commerce division, this year’s Cyber Monday was the largest online shopping day in history. With a 30.3 percent increase in sales from 2011, yesterday’s Cyber Monday proved to further legitimize the value of e-commerce selling.
Between Black Friday and Cyber Monday, e-commerce sales have skyrocketed in 2012. In fact, Thanksgiving Day sales even saw a boost of 17.8 percent, marking e-commerce as a force to be reckoned with in the retail industry. Black Friday alone reached over $1 billion in online sales, up 26 percent from last year. While heavy debate still circulates the value of online vs. offline selling, this year’s sales statistics clearly suggest e-commerce as a necessity in the retail game.
Adjusting to current shopping habits of your customers is essential to reaching these potential consumers where and when they are ready to make a purchase. For instance, about 18 percent of this year’s consumers on Black Friday and Cyber Monday used a mobile device to frequent a retailer’s website. Even more interesting, however, mobile online sales are up 96 percent from 2011 metrics. Between smartphones and tablets, mobile sales proved to be an enormous advantage for e-commerce companies who have recognized the benefits of accessibility in modern-day selling.
E-commerce selling has traveled down quite the rollercoaster in its quest to rival the powerful traditional retail sales industry. This holiday season has clearly highlighted the value and significance of maintaining an online storefront. While traditional selling methods are far from obsolete, business owners today must recognize and adopt the newest selling platform, e-commerce selling. Neglecting to take advantage of e-commerce’s benefits will leave companies struggling to remain relevant as online sales continue to gain steam in the marketplace.
As more and more consumers are identifying the value, convenience, and accessibility of online shopping, it is critical for businesses to maintain an online presence. Yet even more important than a solid presence is an ability to be found. As such, e-commerce SEO will continue to increase its momentum into 2013. Inbound Authority specializes in e-commerce SEO. Through years of research and investigation, our SEO specialists have perfected the process of achieving rankings, traffic, and, most importantly, conversions.
Contact us today for a free e-commerce SEO consultation!