By now, we all know the importance of long tail keyword traffic. If you don’t, then now is the time to get onboard in understanding how this vital traffic source can affect your websites in an amazing way.
Why Long Tail Keywords are Important
In case you’re not familiar with what long tail traffic is then think about it this way: Let’s say you have a website that sells organic pesticides. You are trying to get people to visit your site through a search engine like Google. Would you rather a potential visitor find your site by typing the keyword, “Spider Mites” into Google or would you rather someone make it to your site who typed in a long tail keyword (keyword containing 3 or more words) such as, “Non Toxic Spider Mite Killer”? Which one of these types of website visitors do you think is more likely to buy your product? Obviously the more specific of a keyword a visitor uses to get to your site, the farther down the sales funnel they are likely to be. Someone looking for “Spider Mites” might just want to see a picture of the bug. Perhaps they are researching pests in general for a school project. Who knows what they want! While it certainly is nice to have any traffic to your website, a visitor who is more qualified and primed to buy your product is much more desirable for a business owner. So, in our example, someone looking exactly for “Non Toxic Spider Mite Killer” could easily locate your site, find what they need, and then make a purchase.
HitTail Simplifies Finding Long Tail Keywords
So how do you determine what long tail keywords you should optimize for the content on your site? How do you find the time to get that content written and on your site without a headache? That’s where the service HitTail comes in. They make this process very easy with 3 simple steps:
- Subscribe and Setup HitTail’s tracking code on your website
- View the keyword suggestions HitTail makes for your website
- Effortlessly have HitTail’s content writers write a unique piece of content that is useful to your visitors and targets that long tail keyword suggestion.
This all might sound too easy, and I have to agree, I think it is. Let me give you an example and a review of how I used HitTail coupled with the results that we found. The example I used above wasn’t hypothetical. I actually do SEO and Inbound Marketing for a website that sells Organic Spider Mite Killer. We installed HitTail’s tracking code about 4 weeks ago and have received a ton of great keyword suggestions on what to write content about from the service since.
You can see an example of these keywords below:
Once you have those keyword suggestions, you can purchase a piece of content from HitTail within two clicks. This content will be written by a qualified content writer and returned to you within hours. It costs $19 USD to have an article written, which is quite a good price for what you get. The content from HitTail is well written, properly formatted, and has correct grammar. They send it back to you via email as a .txt file and charge your credit card on file immediately. The whole process is seamless and simple. But what are the results?
We had a piece of content written that focused on the keyword, “Spider Mites Treatment“. We added it to the blog on our E-Commerce store and added the URL to Google via our Webmaster Tools console (this speeds up the process of getting the new content found by Google). Within 2 hours, the content was indexed by Google and was able to be found for many long tail keywords. Did we get any traffic? How about any sales? The answer is a resounding YES! The screenshot below from our analytics encompasses the date range from just the last 4 days since the content was added.
The blog post got 30 unique visitors and 1 sale. If that was in 4 days, imagine how much traffic you could see from that one post in 30 days. That would 225 visitors and nearly 8 sales! Since we only paid $19 dollars for the content and sold one bottle of organic pesticide for twice that amount, we are already in the black on our ROI. Imagine how powerful this form of content marketing could be over the long term. If one piece of content that HitTail suggested to us can bring 200 + visitors a month and you had 4 articles a month written, how much value would that add to your website in one year? An extra 129,600 visitors and 4,608 sales! Now lets’ be realistic, there are many factors that may lessen or increase these guesstimates. But, even if you cut the numbers in half, you still would have received more benefit than your overall cost for the HitTail service and content.
We plan on continuing using HitTail and hope this review of HitTail’s features and outstanding results benefits your SEO and content marketing strategies.
Inbound Authority wasn’t compensated for this review and has no affiliation with HitTail. We simply love their service 🙂